Tuesday, June 8, 2010

Creating Content for Links


Writing Articles For Publication & Syndication

You should consider creating timely one-page articles about a product or service that you offer. Something that addresses industry issues or solves a customer problem perhaps. People who spend time writing online articles find their material published and distributed all over the Web in short order.

This is a sure-fire way to get links. Make sure you include a keyword-rich link back to your site at the bottom of the page. In this way, you control both the content of the page and what the link says. This is a powerful technique that should not be underestimated or underutilized.

The best sites for submitting your articles for publication and syndication are:

AMAzines - http://amazines.com/
Article City - http://www.articlecity.com
Business Know-How - http://businessknowhow.com
EzineArticles - http://ezinearticles.com
Go Articles - http://www.goarticles.com
Idea Marketers - http://www.ideamarketers.com
Knowledge Bed – http://www.knowledgebed.com
NetterWeb - http://www.netterweb.com

Posting on Blogs, Forums and Newsgroups

Don’t overlook relevant blog sites, forums and newsgroups as venues for posting short articles and snippets of useful content. There blogs and forums that pertain to every imaginable topic today. This is another great way to add links back to your site. Just don't spam and overdo it, like some others can tend to do.

In fact, the NOFOLLOW link attribute came as a result of the increasing tide of blog spam. Do a View Source on the page to ensure that your link won’t have a NOFOLLOW attribute attached to it. Regardless of the site, be sure and always include a link to your site in your email “signature” line when posting.

Writing Online Press Releases

Journalists today are overwhelmed by the deluge of new information arriving via fax, email, mail and by phone. Savvy journalists in the interest of time are using the News search engines, such as Google News, Yahoo News and Topix.net to find new press release material. Google News alone is read by more people each month than print or online newspaper.

Optimize your online press release page in the same manner you would optimize we page on your website. Make sure your most important keywords are listed in the title, and make sure you have a keyword-relevant link in the Resources section of the press release. Most people are not optimizing their online press releases – yet.

The best services for distributing your online press release are as follows. Each has a free distribution and a paid expanded distribution network:

PRWeb - http://www.prweb.com
PRLeap - http://www.prleap.com
Press World - http://www.press-world.com.

Donating to Non-Profits & Charities

There are non-profit and charity organizations that will gladly add a link to your site if you donate to their cause. Either you can do volunteer work, help them update their website, write an article for them, or simply write a check. Not only are you doing a good thing for society, but your business is benefiting as well.

For a site that with a great list of non-profit organizations, see GuideStar at http://www.guidestar.org/index.jsp.


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