Website Optimization

This section deals with those aspects and elements of your website that should be optimized for Google in order to increase relevancy. You want to maximize how relevant your site and pages are to a given search query for a given search phrase.In addition to optimizing your site for Google, you should also strive to incorporate some best practices into your website design and structure.Before we begin, make sure you don’t overlook the obvious:Your website must contain high-quality, useful, timely...

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Writing Compelling Title Text

You have undoubtedly seen any number of spammy-looking titles that are “optimized” in the hopes of getting better rankings. Keyword after keyword stuffed in the TITLE, separated (or not) by commas. Realize that your page title acts like a billboard and is what people click on in a search results page. So you should differentiate your title from that of your competitors by writing “smarter” page titles. Here’s an example of what I mean: Ho-hum title: House plans, home plans, home floor plans,...

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All About Page Rank

This chapter deals largely with theory. However, because of the misunderstanding of Google PageRank (PR), it is important that you understand how PR works under the hood and what role it plays in influencing rankings.Many people obsess and over-hype the importance PageRank and therefore introduce worry and confusion that is not warranted.There are PR = 8 sites that you cannot find in Google unless you search for them by company name, while there are PR = 4 sites that are in the top 2 or 3 search...

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