Reciprocal linking, also called link exchange, is where you obtain a link from another website in exchange for you linking to that website.To facilitate this, you need to have "Related Links" or “Related Resources” page on your site. You should have such a page regardless in order to list any sites that offer a complementary product or service to your own that might be of interest to your visitors.You should also have “Link to Us” code on your site where other site owners can simply copy your HTML...
