
PageRank: Google’s patented system for specifying a web page’s importance, PageRank (PR) is a single, albeit important, factor that influences ranking. Many people confuse a page’s rank (what position they are on a search results page) with a page’s PageRank (PR) value. They are totally separate.
Keywords: Keywords for those words and phrases that define what a web page is all about. When someone enters a search term or phrase into Google, Google tries to find those web pages that match the search...