Dupliate Test

If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occasional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of scraping content from legitimate sources, scrambling the words (through many complex processes) and re-purposing...

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Cool Links

Tattoo Designs Make Money Fast HTML clipboardFoot Tattoos HTML clipboardArm TattoosHTML clipboardWrist TattoosHTML clipboardFlower TattoosHTML clipboassTVXQ_REDLETTERS HTML clipboardRed Letters - Japan Site HHTML clipbHTML clipboa HTML clipboar Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes;...

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Why You Need Links

If your site has no incoming links from other websites, your site will not be included in the Google index. You MUST have at least one incoming link from another website if you are going to show up in Google at all!Obtaining links from other websites is a time-consuming process. However, without other sites that link to your site, you will likely not rank well on Google for your keywords. More businesses fail to achieve satisfactory rankings in Google because of an insufficient number of quality...

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Optimizing Your Web Pages

Keyword Factors Used in the Algorithm The following factors play a part in the portion of the Google algorithm that determines page relevancy. Google looks at the following keyword factors and assigns a relevancy score for each page of your site. The factors are listed in approximate order of importance, however, like all factors in the Google algorithm, this is subject to change. Keyword Proximity Google looks at individual words that make up phrases. Keyword proximity is a measure of word...

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Website Optimization

This section deals with those aspects and elements of your website that should be optimized for Google in order to increase relevancy. You want to maximize how relevant your site and pages are to a given search query for a given search phrase.In addition to optimizing your site for Google, you should also strive to incorporate some best practices into your website design and structure.Before we begin, make sure you don’t overlook the obvious:Your website must contain high-quality, useful, timely...

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Writing Compelling Title Text

You have undoubtedly seen any number of spammy-looking titles that are “optimized” in the hopes of getting better rankings. Keyword after keyword stuffed in the TITLE, separated (or not) by commas. Realize that your page title acts like a billboard and is what people click on in a search results page. So you should differentiate your title from that of your competitors by writing “smarter” page titles. Here’s an example of what I mean: Ho-hum title: House plans, home plans, home floor plans,...

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All About Page Rank

This chapter deals largely with theory. However, because of the misunderstanding of Google PageRank (PR), it is important that you understand how PR works under the hood and what role it plays in influencing rankings.Many people obsess and over-hype the importance PageRank and therefore introduce worry and confusion that is not warranted.There are PR = 8 sites that you cannot find in Google unless you search for them by company name, while there are PR = 4 sites that are in the top 2 or 3 search...

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About Froogle

Froogle is a separate index in Google that lists commercial merchant sites that provide products for sale. Listing your products on Froogle is a free way to extend the reach of your marketing efforts. Froogle only lists products with set prices - it excludes services and affiliate products for now.Each one of your products needs a separate listing in Froogle.Similar to Google Search, relevancy to the search query will be important to good Froogle ranking. For more info, see http://froogle.google.com/froogle/about.htmlA...

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About Google Adwords

Note: This is an excerpt from my book AdWords Edge: How to Get More Clicks With Less Money available at http://www.adswordedge.com.Google AdWords are those small boxed ads that appear on the right-hand side of a Google search results page. Google AdWords is a pay-per-click (PPC) program.Setting up a low-cost AdWords campaign is a great way to test your business idea and your keyword selections. It is a fast and cheap predictor of how successful your site can be before you spend a lot of time creating...

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Competitive Strategies

Low-Competitive vs. High-Competitive Sites Your chosen keyword space directly impacts the scope and what kind of SEO strategy you will need to implement for success. Websites that sell to a national or global market in a competitive industry need a different SEO strategy (and overall marketing strategy) than a site that caters to a local or regional market, or for a product in a niche category. For highly-competitive sites that target keyword phrases that are shorter, more generic, and that...

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SEO Monitoring and Tracking

Monitoring Your Site TrafficThis is a must-do activity. If you are not viewing and analyzing your site traffic and visitor statistics over time, you are essentially flying blind. This would be akin to a retail store not tracking how many customers come into their store, what they buy, and on which days.You should first take advantage of the free statistics or “stats” program that most Web hosting companies offer in their packages. These work by reading the contents of the server log file for your...

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